Textiles, Website design, textiles

A comprehensive UX strategy became the blueprint for redefining Mereton's digital interactions. Recognising the diverse needs of their users, we designed an intuitive website and introduced a bespoke tool for previewing textile patterns.

Year

2022 - 2023

Services

UI Design, UX Strategy, WordPress Development, Custom Development

Client

Mereton Textiles

Live website

https://mereton.com.au

https://mereton.com.au

The pattern preview tool lets users visualise Mereton's textile designs in real-world contexts, from a cushion to a swimsuit. Through our design, we provide users the ability to better connect with the design patterns and possibilities.

Post-launch, our commitment to Mereton Textiles' success didn't wane. We've adopted a rigorous A/B testing approach, especially focusing on textual elements. By refining and iterating on our content choices, we are constantly aiming to elevate user engagement and, crucially, boost conversions.

Next

The Old Clare Hotel